ONLINE MARKETING COMMUNICATION ON ECOMMERCE AND BUSINESS INFORMATION

 THE CONCEPT OF ONLINE MARKETING COMMUNICATION
ON ECOMMERCE AND BUSINESS INFORMATION


Table of Content

  1. Concept of Online Marketing Communication

  2. What Online Consumer Buy In Indonesia

  3. Why Internet Users Don’t Make Purchases

  4. Internet Marketing VS Traditional Marketing

  5. Multichannel Marketing Plan

  6. Website Function


Concept of Online Marketing Communication

    Company marketing communication, according to Kotler and Armstrong (2008:116), is a specific blend of advertising, sales promotion, public relations, personal selling, and direct marketing tools that businesses use to persuasively communicate customer value and build customer relationships. Online marketing is a method of promoting or transmitting a message about a company's products and services to potential buyers or target audiences via the internet.

What Online Consumer Buy In Indonesia

  • Health Products

It is undeniable that the Covid-19 pandemic is still haunting all people in the world. Although cases of transmission of this virus are increasing day by day, they are becoming more obedient, due to vaccinations launched by the government, health products such as masks, hand sanitizers, and disinfectants have become mandatory items that must be purchased if you want to do activities outside the home.

  • Face and Body Care

Facial and body treatments have become part of people's lifestyles, especially for women. Starting from skin care, make up, face masks, to scrubs for the body, they are one of the items that are sold online.

  • Fashion

The fashion business never runs out of time. In fact, according to niagahoster.co.id, 55% of consumers in cyberspace buy clothing products. You could say this business develops according to the times. This product is one of the online sales that sells every day.

  • Gadgets

The last item that sells best online is gadgets. Indeed, the demand for people to buy this item is quite high. How not, gadgets have become a part of people's lives, starting from working, communicating, and so on.

  • Accessories and Jewelry

One of the reasons that make accessories great for selling online is that they take up less space, are easy to store (even in your own home), and are easy to ship. With so many types of accessories available, you can also set different price ranges for each segment of your target market.

Why Internet Users Don’t Make Purchases


Customers are more confident to buy goods at offline stores because it makes it easier for customers to see and search for the goods they want to buy, but in today's situation, it's easier for customers to buy through the internet because it allows customers to search without having to come to a store and e-commerce can be accessed from anywhere. However, there are other factors that cause internet users to object to online buying, such as the fact that the items purchased do not always match what is in the catalog. Customers may be dissatisfied with additional expenses, and when confronted with a difficult checkout process, they may choose to ignore their purchases, which may influence their decision to shop at your store again.

Internet Marketing VS Traditional Marketing

  • Internet Marketing

Internet marketing is marketing that takes place entirely online. To put it another way, marketing operations that are solely conducted through the Internet. Several tactics are used in internet marketing to drive traffic to the advertiser's website. Marketing activities to drive visitors to websites where consumers can purchase the advertiser's items are also included

  • Traditional Marketing

Any promotional items that are displayed offline are considered traditional marketing. Marketing experts can employ traditional marketing to interact with their target audience in person. They usually put these marketing materials where their target audience will see, hear, or interact with them. Traditional marketing advertisements can be placed through radio and television commercials, billboards, and direct mail campaigns, among other venues.


Multichannel Marketing Plan

A multichannel marketing strategy enables marketers and managers to plan, manage, and optimize the resources required to meet business sales targets by combining online and offline marketing communications channels. Websites, physical storefronts, catalogs, email marketing, television text messaging, and blogging direct mail are all examples of communication methods. The purpose is to produce leads and sales targets for specific products and services, which can apply to the entire company or a single market if numerous markets and product or service categories exist. In order to facilitate consumer acquisition for specific product or service categories, a good omnichannel marketing strategy considers both communication tactics and channels. 

Website Function

Websites have functionality that allows users to do tasks such as browsing the site, sending an online form, or using interactive design aspects in addition to giving information. The Marketing & Communications Web team assists with the design, evaluation, selection, and integration of functional components on University websites. The site's functionality is made up of MarCom Web-developed code, third-party components, and external services. Beyond the webpage, successful website functionality necessitates considerations.  Consider how users will locate the function, who will receive the results of the function, how they will receive it, what they will do with it, and what follow-up will be required for a desirable function. If you require website functionality, simply notify MarCom to discuss your needs and options.



Marketing communication has a great opportunity to develop in the all-digital era. This is because digitalization can facilitate marketing communication through online channels rather than face-to-face interactions. Furthermore, all aspects of marketing can be easily done online via digital platforms, such as advertising, promotions, public relations, personal selling, and so on. Allowing the marketer to market products faster and easily find the right market share.

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